People. Planet. Proactive.
Sustainability Starts With All of Us
For over 15 years, we’ve worked tirelessly to build a global, professional clean hair care brand. From day one, our mission was to create pure, clean toxin free beauty to address emerging consumer demand while inspiring beauty and wellness professionals and the guests they serve.
More importantly, we chose to formulate with the highest intentions for purity, safety and health. Starting “inside the bottle” was our first step towards sustainability and a healthier, safer planet.
Our Commitment Has Not Wavered
Today, we are even more passionate and energised by the growing global demand for clean and green beauty products. It compels us to do better and to give back.
Our position as a leader in the clean beauty space comes with significant responsibility. It’s long been our dream to give back in a meaningful way, to make an impact and focus on the planet over profits. We’ve made small advances through the years, we agree now it’s time to step up and play big.
Sustainability Is Circular
We’re excited to announce we are making changes that promote a more circular, sustainable economy while reducing our impact on the planet. There are so many more details to come!
We are grateful for you, our customers. Thank you for supporting Innersense Organic Beauty and allowing this dream to become our reality.
~ In gratitude, Greg and Joanne Starkman, Founders
Our Sustainability Practices
How Conscious Hair Care Chemistry Uses Ingredients From Mother Earth
Sustainability Starts With All Of Us
Our Pledge To Mother Earth: To Be 1% Better
Here’s How We’re Transforming Plastic Into An Economic Resource
How We’re Advocating Ingredient Transparency To Reduce Breast Cancer
How We’re Advocating For Water, Health And Healing
Advocating For Safe Cosmetics: Power In Numbers
Leadership Means Raising Our Voice For Safe Cosmetics
How Toxic Ingredients Became A Blessing In My Life: A Mother’s Day Tribute To Clean Beauty
We are proud to “B” a Better Business! Announcing our B Corp Certification
People and Planet Partners
1% FOR THE PLANET
It’s our goal to live in harmony with our sacred Mother Earth and her rhythm. After researching the best ways to support environmental, social responsibility and sustainable efforts, Innersense Organic Beauty has teamed up with 1% for the Planet.
PLASTIC BANK
We’re transforming plastic into an economic resource by partnering with Plastic Bank. These efforts work to clean up plastic waste and transform it into an economic resource for developing nations. Did you know over 18 billion pounds of plastic pollute our oceans each year?
WOMEN’S VOICES FOR THE EARTH
Promoting increased corporate accountability and transparency and enacting health-proactive laws help to reduce the risk of unhealthy chemical exposure, particularly for our most vulnerable communities. We know you stand with us and this pioneering organisation!
CALIFORNIA COASTKEEPER ALLIANCE
Clean water. It’s something we so easily take for granted, especially here in California as we’re embraced with a gorgeous coastline top to bottom! We’ve teamed up with the California Coastkeeper Alliance (CCKA) to support efforts for swimmable, fishable and drinkable clean water.
BREAST CANCER PREVENTATIVE PARTNERS
Since the launch of Innersense Organic Beauty, we’ve had heartfelt alignment with the work Breast Cancer Prevention Partners (BCPP) is doing to address the risks of chemical exposures, as salon workers are subject to a greater risk for diseases like cancer based on their chosen profession.
COUNTERACT COALITION
Our participation in the Counteract Coalition is paramount to ensuring that the health and wellness of consumers are protected.