Clean Beauty Founder

How Toxic Ingredients Became A Blessing In My Life: A Mother’s Day Tribute To Clean Beauty

At 22-months, my daughter, Morgan, was diagnosed with Williams Syndrome. This rare, genetic and beautiful condition takes place at the time of conception; 26-28 genes are spontaneously deleted on chromosome #7, ultimately affecting one’s health and intellectual abilities.

At the time of Morgan’s diagnosis, I had many questions. Why did this happen? Was this a result of something I did or was exposed to and could I have done something differently? I became an avid researcher and detailed label reader to leave no stone unturned.

THE TRUTH WAS SHOCKING AND TERRIBLY DISTURBING, AND PLANTED THE SEEDS FOR THE CLEAN BEAUTY REVOLUTION

I learned toxic ingredients are used in food, personal care products, manufactured goods and more. Even more disturbing, I found out these unhealthy ingredients were commonplace.

As a hairstylist, I discovered my exposure to toxic chemicals in the salon placed me at a much higher risk for diseases. Furthermore, according to studies, hairdressers and allied occupations have a higher risk of cancer than the general population.

I was stunned.

And, I became motivated.

THERE IS NOTHING MORE MOTIVATING THAN A MOTHER’S LOVE

Not only was it my purpose to create a safe and healthy household for my family, it was now my purpose to care for my salon professional colleagues knowing the toxic environment they worked in everyday.

Over fourteen years after Innersense Organic Beauty was founded, my and Morgan’s story continues. While Greg and I continue to research, formulate and educate our clean, pure and beautiful organic hair products, Morgan continues to bring joy into our lives and the life of her brother, Max. She is a teacher of love, inclusiveness and compassion and she is our focus during May, which is Williams Syndrome Awareness Month.

The Blessing Is Being Able to Share Clean Beauty Wisdom With Other Moms (& Dads!)

Greg and I will be talking a lot about this condition, both here and in our social media. Morgan will make several appearances, too, and you’ll hear from her firsthand about what it’s like for someone with her beautiful abilities.

Thank you for celebrating Williams Syndrome Awareness Month with us. 

~ Joanne Starkman, founder, Innersense Organic Beauty

Morgan’s Organic Hair Care Favorites

Clean Beauty Duo

COLOR AWAKENING HAIRBATH AND COLOR RADIANCE DAILY CONDITIONER

Morgan’s hair is thick and curly, so our Color line of organic hair products is perfect for her hair, as it always needs a tad more moisture than my own curls. Morgan loves having her hair washed with organic shampoo at the bowl here at headquarters, and we always leave a little bit of Color Radiance Daily Conditioner in her hair when rinsing her out. That trick helps her curls clump up beautifully and locks in moisture. Shop them here.

Quiet calm curl control (bottle photo)

QUIET CALM CURL CONTROL

I struggled to tame Morgan’s beautiful curls when she was little. Over time, her curls dulled and dried; eventually, I discovered the beauty products I trusted to nourish her curls were doing the opposite. Quiet Calm Curl Control, our shea butter enriched styling cream, was designed for and inspired by Morgan. You’ll love it for a simple wash and go on curly hair, or even as a blowout cream for smooth styles. Shop it here.

Leave In Conditioner

SWEET SPIRIT LEAVE IN CONDITIONER

Morgan loves the pool! So Sweet Spirit Leave In Conditioner is always in our beach bags. Before swimming, I wet Morgan’s hair with fresh water, as dry hair soaks up chlorine and salt water. When Morgan is done for the day, we rinse her hair again with fresh water, then spritz our detangler throughout her hair and let air dry. It’s our organic hair products version of the Johnson and Johnson’s No More Tears that my mother used to use on me! Shop it here.


We Want To Hear From You!

What is your daughter or son’s favourite hair care ritual? What organic hair products make them smile, feel good to use, or simply make you happy? We are so honored to have you as part of our Innersense Organic Beauty community, and thank you for reading this story.

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