Certified B Corporation

We are proud to “B” a Better Business! Announcing our B Corp Certification

People and the planet are at the centre of everything at Innersense Organic Beauty. Since inception in 2005, we have been committed to making clean, safe and sustainable hair care products that are better for both you and the environment. We’re excited to announce that Innersense Organic Beauty has now earned the coveted B Corp Certification!

B Corp expands Innersense Organic Beauty’s guiding principles and brand pillars: Be Well, Be Beautiful, Be Conscious, B Corp.

As a B Corp, Innersense Organic Beauty is part of a movement using business as a force for good. B Corp certification means the brand meets the highest verified standards of social and environmental performance, transparency and accountability to all our stakeholders (including you!). It also requires a commitment to continually seeking out better ways of doing business – considering the community, employees, clients and the environment first, in every decision made.

From day one, Joanne and my concept for Innersense Organic Beauty included a vision beyond business. Our core mission continues today: to create trusted safe, effective and sustainable products for professional hairstylists and consumers. Plus, we want to give back and be change makers along the way. We have grown to a place where we can now do that.” ~ Greg Starkman, Founder, Innersense Organic Beauty

Today, Innersense Organic Beauty is more than a clean hair care line. We are a lifestyle and wellness brand committed to people and the planet. Every day, our community of beauty and wellness professionals and consumers who share our same values inspire us to be better.

Business As A Force For Good

B Corp is a growing global community of leaders, change makers and activists with a common goal and we are proud to join this incredible community. We must be the change we seek in the world. We’re so glad you’re at our side.


We envision a global economy that uses business as a force for good. This economy is comprised of a new type of corporation – the B Corporation -Which is purpose-driven and creates benefit for all stakeholders, not just shareholders. As B Corporations and leaders of this emerging economy, we believe:

That we must be the change we seek in the world.

That all business ought to be conducted as if people and place mattered.

That, through their products, practices, and profits, businesses should aspire to do no harm and benefit all.

To do so requires that we act with the understanding that we are each dependent upon another and thus responsible for each other and future generations.

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