All Shampoos Are Not Created Equal!

Not all shampoos are created equal! Our three organic shampoos, Pure Harmony HairbathColor Awakening Hairbath and Hydrating Cream Hairbath, are different from conventional shampoos. Their unique formulation and specific ingredients create a very different cleansing experience. We’re often asked “What differentiates Innersense Organic Beauty shampoos from conventional shampoos?” This a great question and one I love to answer!

It’s simple. The difference is in the wholesomeness and concentration of our 100% clean, pure and beautiful ingredients. To better understand this answer, let’s first review common ingredients found in conventional shampoos, and what to look for when reading labels.


Conventional shampoos rely on synthetic ingredients like sulfate and sulfate derivatives. These ingredients are harsh surfactants that work in combination with MEA’s, TEA’s and PEG’s, which are all detergents. These detergents cleanse the hair and scalp, and also create the foamy lather; as they’ve been used for decades, these ingredients have created the impression that shampoos should always lather in this manner. It’s what people have come to expect from a shampoo. Conventional shampoos also tend to be high in water content, thickened by PEG’s and salt ingredients.

These same conventional products contain quaternary ingredients like polyquanterniums, adding slip and shine to the hair. With the addition of resins, silicones and plastics, these ingredients artificially add more shine and volume. How? They coat the hair, creating an illusion of hydration. But as the above ingredients are processed through petrochemicals. They are toxic.

By using shampoos with these ingredients, over time hair will become dehydrated, dull and flat.  Ultimately one will switch shampoos when this happens, and repeat the same experience.


Here is where Innersense Organic Beauty is different from conventional shampoo brands. With the use of a rich, concentrated combination of Certified Organic plant ingredients like coconut, avocado, pumpkin seed, monoi and tamanu oil and shea butter, hair is thoroughly cleansed. Hair and scalp can breathe again, and find its happy, healthy balance. Without the use of synthetic ingredients, hair is free of any film, residues and build up. With Innersense Organic Beauty shampoos, hair is at its cleanest state, which allows natural shine and volume to come through.


Pour a five pence piece amount of Pure Harmony,  Color Awakening Hairbath or Hydrating Cream Hairbath into your palm and emulsify in hands (With longer hair, start with a larger amount). Apply to hair, and start shampooing at the scalp. Our 100% pure formula might not lather like the conventional shampoo you’re used to (remember, no synthetic fillers!), so hair may feel a bit different. You may feel a more natural texture as there is no longer a silky film left behind, but your hair will be amazingly clean and able to breathe again. Remember to work the hairbath into the scalp, massaging away buildup, oil and sebum. First-time users may even want to shampoo twice. Rest assured our ingredients specifically add moisture to keep hair nourished and healthy, instead of cosmetically masking damage which actually dehydrates hair over time.

After shampooing, we recommend following with 1 to 2 pumps of either Pure Inspiration Daily Conditioner, Color Radiance Daily Conditioner or Hydrating Cream Conditioner . All are packed with powerful ingredients to replenish hair with vital nutrients, proteins and moisture.  The result leaves hair feeling full of shine, volume and hydrated.  For additional moisture, spritz Sweet Spirit Leave In Conditioner on hair.

Clean. Pure and Beautiful

Because Joanne and I founded Innersense Organic Beauty on our lifestyle values, we created all of our products with intentional thought and care for each ingredient used.  It’s this care and awareness for health and the environment differentiating clean, pure and beautiful Innersense Organic Beauty shampoos from conventional shampoos. Enjoy the first experience with Innersense Organic Beauty and let us know your feedback. Don’t forget to follow us on social, too. We love hearing from you! ~ Greg Starkman, cofounder, Innersense Organic Beauty


  • Annie says:

    I am just doing the 14day detox and same time moving slowly to curly girl method. Oh my I think I have washed my hair with only Innersense for over a week now and it has been my 3rd or 4th wash this morning and wow! My hair felt so nice when shampooing, can feel that finally all the gunk from build up is leaving my hair and shampoo felt great. After conditioning my hair is shiny and bouncy and my curls are looking better than before! Still have a week to go into the detox but I am already delighted with the results! Thank you so much! <3 So happy also my local retailer Twistbe recommended this to me!

    For the record I have fine, wavy hair with blonde highlights and I use the Inner harmony shampoo and conditioner as well as Sweet Spirit leave in cond.

    • Innersense Tribe says:

      Hi Annie,

      We’re so happy to hear that you are enjoying your Innersense products! Sending you lots of hair love!

      Thank You!

  • Fey M says:

    Hello, I have a question 🙂 I’m about to start the 14-day detox and I was wondering if we should only use the shampoo, conditioner and leave-in conditioner, or if we can use other Innersense products as well?

    I have the -I create volume- and the hydrating hair masque too 🙂 My hair is going through a really bad period after using devacurl, so I just want to make sure I get it right. Thank you!!

    • Innersense Tribe says:

      Hi Fey,

      So excited for you! We can’t wait for you to fall in love with your hair again with Innersense Organic Beauty clean hair care! If you are beginning the 14 day detox it’s absolutely ok to use our styling products at the same time. It’s important that you don’t use other brands products as this would not be detoxing the hair, but only keeping the hair in the state it is in.

      Be sure to cleanse and conditioner with Innersense and only use Innersense styling products to finish your look!

      Thank You!

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