See Our Mother’s Day + Mom Moments
As a young mother, I just loved Mother’s Day! I loved planning the perfect brunch with my family. Another perk: It was a day to kick my feet up and drink mimosas! It felt great to be honored as motherhood was new to me.
As a seasoned mother of 22 years, I still enjoy Mother’s Day and I still love champagne. But now on Mother’s Day I think more of my own mother and all the amazing women who have graced my life over the years, especially the ones who are no longer with me.
My mom, Norma, was my biggest cheerleader. She was an amazing role model and the epitome of the nurturing mother. Norma gave me confidence in my mothering skills, especially during the tough times raising a child with special needs. She showed me grace and patience when I couldn’t find any on my own.
I have countless fond memories of my mom. I especially loved the times we connected through beauty and the ceremonies we created around it. I loved to sit by the fireplace while she brushed my hair. I often requested French braids for school and she would lovingly whip out a hairstyle before I rushed off to meet my friends. Here you can see us sitting in our family room, my mom setting my hair in pin curls, you can see the Dippity Do jar between my legs and the bobby pins piled on the sports page. But what you don’t see is how amazingly talented my mom was at connecting and making me feel like I was the most important thing in the world. I miss those moments with my mom.
In honor of our moms, read below as we share how love is often translated through hair. I hope you enjoy this peek into the heart of this brand and the strong, passionate, inspirational mothers, daughters and sisters behind it. And I hope you remember, rejoice in and celebrate all the mothers in your life. ~ Jo
“My mom was gone before
Greg and I launched Innersense,
yet I know she would have loved
our Sweet Spirit Leave In Conditioner
and the way it detangles hair.
Back in the day, we used No More Tears,
but when my daughter Morgan
was a little girl I combed her hair
with Sweet Spirit, keeping the ritual
my mother started with me.”
~ JOANNE,
Cofounder, Innersense Organic Beauty
“My son, Ryan, wanted his ‘do’
styled with medium staying power.
I Create Hold to the rescue!
Ryan has been an adoring fan
ever since. It warms my heart
when he asks for my help
to style his hair
as I know these days
are numbered!”
~ LAUREN,
Director Of Marketing
“My mom is from North Carolina
and she loves I Create Lift Volumizing Foam
because it gives her hair natural body.
She still has her Southern charm
after all these years in California!”
~ ARI, Marketing Assistant
